RES Equine Products - Leber IP Law

RES Equine Products

The rodeo circuit is hard on a cowboy and even harder on his horse. Brett Mills, founder and president of RES Equine Products, dedicated years of his life to amateur rodeos — both as a fan and as a competitor — before getting into the rodeo business. A serial entrepreneur, Mills set out to reinvent the horse protection products used by barrel racers and team ropers across the country.

"Celia said, 'we can do this,' and got excited about our inventions, and she was very straightforward."

Brett Mills, CEO, RES Equine Products

Patented Protection

Mills calls the high desert of Redmond, Oregon, home. He got the idea for his first invention by listening to rodeo contestants complain that they wanted products that were as tough as themselves. "I attribute a lot of my inventions to the fact that I'm not an engineer but a functionalist," he says.

Using a stitcher in his basement, Mills developed Velcro®-type hook and loop closures on bell boots used by cowboys and cowgirls. He filed for a patent in 2009 with a large intellectual property firm in Portland.

After his application had been rejected several times, Mills was about to give up on obtaining protection for his bell boots when he happened to meet Celia at Leber IP Law. She had the expertise he was looking for.

RES Equine Products has filed four patent applications with Leber IP Law — some granted and some pending — including cattle horn wraps that protect animals' ears, and more. 

Much like the rodeo contestants that use his products, Mills calls Celia Leber, founder of the firm, "tenacious."

"She just got it," Mills says. "She knew how to remove the obstacles so we could move forward, and as a problem solver, she always looks after our best interests."

Unlike the experience with his larger IP firm, working with Leber IP Law has offered Mills predictable costs and proactive communication. Today, the company's equine protection products are sold across the country.

Mills and his team at RES Equine Products are still active in the rodeo circuit, as well. Each year, they hitch up their trailers and attend the National Finals Rodeo, sponsoring young rodeo competitors who dream of becoming world champions. Thanks to Mills' ingenuity, his sponsored cowboys and their horses are safer in the rodeo arena, and thanks to Leber IP Law's tenacity, RES Equine's IP is protected in the marketplace.

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